Part of our recent research involved studying the storytelling network of South Los Angeles neighborhoods. Metamorphosis conducted a survey of 871 African-American and Latino residents living in Crenshaw and the South Figueroa Corridor. We want to share some of the insights we gained about South LA residents and their connections to local media outlets. Media play a key role in the Communication Infrastructure of a community, so knowing the media connections of local residents can be a key way to connect and motivate action.
Connections to Media
We asked South Los Angeles residents about the media they used to stay on top of their community. The top way people got local information was television, mentioned by 66% of Crenshaw and 71% of South Figueroa respondents.
Newspapers and radio took second and third place respectively. Internet did not seem to be an important source of neighborhood information - less than 2% of the residents said that they go online to stay on top of their community.
The preferred sources of local news differed across ethnicities. Latinos were more likely to watch television and listen to the radio than African Americans. In turn, African Americans were more likely than Latino residents to read newspapers to stay on top of the community.
Unsurprisingly, geo-ethnic media - and specifically Spanish language television, radio programs and newspapers - were more popular among Latinos. African Americans relied more on commercial English TV channels, radio stations and newspapers.
Age was also a factor affecting community connections to media. The younger residents (18-25 years) were on the whole connected to fewer sources and less likely to use geo-ethnic media than those who were 26 and over.
Return to the findings page.